About Me

September 2000

Psychology @ York U

When I dove into the world of human behaviour and motivation I found myself constantly amazed at how much there was to learn about the way people think and act. That experience sparked a lifelong interest in understanding others, shaping how I connect with people ever since.

September 2000

January 2007

Flight Attendant (Business Class)

I travelled the world for 16 years. Looking back, I feel so lucky to have had that experience. I gained a deeper understanding of people and their cultures—insights that could never be learned from a psychology textbook. These lessons came from empathy, lived experiences, and immersing myself in the cultures and places people call home.

Michael in his flight attendant uniform standing next to an Air Canada logo.

January 2007

November 2015

Founder @ CALIBER Swimwear

Over time, I felt a growing desire to channel my creativity. Having been deeply involved with swim teams, lifeguarding, and swim instruction throughout my youth, I decided to launch an eCommerce swimwear brand.

This is where my journey in UX and web design began. I built and constantly iterated on my company’s WordPress website. This increased conversions and overall customer satisfaction each rebuild.

I also handled all digital and social media marketing, SEO, photography, videography, editing, graphic design, fabric pattern making, and so much more.

Michael sitting amongst his design tools.
November 2015

March 2020

Founder @ CALIBER Design

When COVID erupted, my job at Air Canada and orders at my eComm practically stopped overnight as the world sheltered in place and braced for the worse.

COVID’s sudden disruption made me realize that my extensive toolkit had uniquely prepared me for this adversity. I seized the opportunity amid the crisis by working freelance as companies rushed to establish an online presence.

March 2020

August 2021

Lead Product Designer @ Bell Media

As the lead product designer at Crave, I’ve learned the art of negotiation, presenting key strategic possibilities to senior leadership / C-suite executives, and how to work collaboratively with cross-functional stakeholders to reach common goals.

One of the most rewarding aspects of my role has been mentoring and growing designers. I’ve loved seeing their skills develop and their confidence grow.

Through this experience, I’ve learned so much about my own leadership style—how to inspire, guide, and support my team effectively. It’s been incredibly fulfilling to help others reach their potential while also evolving as a leader myself.

Michael standing outside of Bell Media HQ

 
August 2021

Certifications

Scaled Agile

Scaled Agile​

SAFe for Teams (6.0)​

Key Skills Gained:

Understanding Agile​

System Thinking​

Value Stream Identification​

ideo university

IDEO University

Activating Strategy

Key Skills Gained:

Strategic Engagement​

Action Enablement​

Stakeholder Activation​

ideo university

IDEO University

Impactful Presentations​

Key Skills Gained:

Attention & Retention Techniques​

Storytelling

Sequence Information​

ideo university

IDEO University

Designing Strategy

Key Skills Gained:

Identify Strategic Problems​

Business Strategy​

Testing & Taking Action​

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Deque University (Web Accessibility)

Device-Independent User Input Methods

Key Skills Gained:

ARIA Keyboard Interaction Model​

Touch Input​

Motion Actuation​

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Deque University (Web Accessibility)

Custom JavaScript/ARIA Widgets

Key Skills Gained:

ARIA and JavaScript​

Keyboard and Focus Management​

Accessible Names and Descriptions​

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Deque University (Web Accessibility)

Web Accessibility Testing: Screen Readers

Key Skills Gained:

Identify Accessibility Issues​

Using Testing Tools​

Screen Reader Usage​

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Deque University (Web Accessibility)

Web Accessibility Testing: Basic Methods and Tools

Key Skills Gained:

Testing Techniques and Methodologies​

Use Case Testing​

Best Practices Guide​

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Deque University (Web Accessibility)

iOS Accessibility Features

Key Skills Gained:

Understand Voiceover on iOS​

Physical and Motor Features​

Testing iOS Accessibility Features​

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Deque University (Web Accessibility)

Android Accessibility Features

Key Skills Gained:

Understand TalkBack on Android​

Physical and Motor Features​

Testing Android Accessibility Features​​

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Deque University (Web Accessibility)

Form Labels, Instructions, and Validation

Key Skills Gained:

Visibility and Proximity of Labels​

Instructions and Required Fields​

Dynamic Forms and Custom Widgets​

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Deque University (Web Accessibility)

Multimedia, Animations, and Motion

Key Skills Gained:

Timed Media Accessibility​

Captions and Transcripts​

Media Player Accessibility​

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Deque University (Web Accessibility)

Responsive Design & Zoom

Key Skills Gained:

Low Vision Design​

Zoom and Text Resize​

Click and Touch Target Size​

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Deque University (Web Accessibility)

Images, SVG, and Canvas

Key Skills Gained:

Image Alt Text​

Decorative or Redundant Images​

Understand SVG and Canvases​

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Deque University (Web Accessibility)

Visual Design and Colors​

Key Skills Gained:

Colour & Contrast​

Typography​

Visual Layout​

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Deque University (Web Accessibility)

WCAG Conformance Testing, Detailed Methodology​

Key Skills Gained:

Detailed WCAG Testing Methodology​

Interpretation of WCAG​

Practical Testing Applications​

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Deque University (Web Accessibility)

Mobile App Accessibility Fundamentals​

Key Skills Gained:

Technical Introduction​

Testing Strategies

Mobile Design Content Structure ​

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Deque University (Web Accessibility)

Semantic Structure and Navigation​

Key Skills Gained:

Landmarks

Tables

Navigation​

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Deque University (Web Accessibility)

Designing an Accessible User Experience​

Key Skills Gained:

Creating Inclusive Designs​

Designing for Cognitive Disabilities​

Embracing Diversity​

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Deque University (Web Accessibility)

Accessibility Fundamentals - Disabilities, Guidelines, and Laws​

Key Skills Gained:

Accessibility Skills and Competencies​

Accessibility Laws​

Accessibility Guidelines​

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Interaction Design Foundation​

Accessibility: How to Design for All​

Key Skills Gained:

Designing for Disabilities​

Incorporating Accessibility​

Accessibility Standards​

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Interaction Design Foundation​​

Conducting Usability Testing​

Key Skills Gained:

Configure a Usability Test​

Build a Usability Test Plan​

Reporting Observations​

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Interaction Design Foundation​​

UX Management: Strategy and Tactics ​

Key Skills Gained:

Hiring and Empowering a UX Team​

Understanding ROI​

Educating Senior Management​

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Interaction Design Foundation​​

Human-Computer Interaction - HCI ​

Key Skills Gained:

Understand the Impact of HCI on UX​

Applying HCI Guidelines​

Understand User-Machine Interactions​

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Interaction Design Foundation​

UI Design Patterns for Successful Software​

Key Skills Gained:

Designing for Disabilities​

Incorporating Accessibility​

Accessibility Standards​

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Google

Google UX Design Professional Certificate​

Key Skills Gained:

Configure a Usability Test​

Build a Usability Test Plan​

Reporting Observations​

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Google

Design a User Experience for Social Good and Prepare for Jobs

Key Skills Gained:

Hiring and Empowering a UX Team​

Understanding ROI​

Educating Senior Management​

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Google

Responsive Web Design in Adobe XD​

Key Skills Gained:

Understand the Impact of HCI on UX​

Applying HCI Guidelines​

Understand User-Machine Interactions​

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Google

Create High-Fidelity Designs and Prototypes in Figma​

Key Skills Gained:

Mockups & High-Fidelity Prototypes​

Organize & Enhance Designs​

Design Critique Sessions​

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Google

Conduct UX Research and Test Early Concepts​

Key Skills Gained:

Plan a UX Research Study​

Conduct (Un)moderated Tests​

Create Affinity Diagrams​

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Google

Build Wireframes and Low-Fidelity Prototypes​

Key Skills Gained:

Understand Design Fidelity​

Apply Principles of Info. Architecture (IA)​

Create Wireframes and Prototypes​

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Google

Start the UX Design Process: Empathize, Define, and Ideate​

Key Skills Gained:

Create Empathy Maps, Personas​

Generate Ideas for Possible Solutions​

Conduct Competitive Audits​

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Google

Foundations of User Experience (UX) Design

Key Skills Gained:

Understand Foundational Concepts ​

Identify Factors for Great UX​

Create User Stories & Journey Maps​