About Me
Like many others in our industry, Michael’s journey into digital product design came about in an unconventional way. After his studies in psychology, he travelled the world for 16 years as a flight attendant. Looking back, he feels so lucky to have had that experience. He was able to gain a deeper understanding of people and their cultures; insights that could never have been learned in a psychology textbook. Only acquired through empathy, lived experience and by immersing himself in the culture, and places they call home.
Over time, Michael felt a growing desire to channel his creativity, having been deeply involved with swim teams, lifeguarding, and swim instruction throughout his youth. This led him to launch an eCommerce swimwear brand.
He learned rather quickly that if you build it, they will not come, which lit a fire in him and solidified his path to success. His passion, consistency, and unwavering dedication drove him to learn everything from UX & web design, building WordPress websites, exceptional customer experience, digital/social media marketing, SEO, photography, videography, editing, graphic design, fabric pattern making, and much-MUCH-more.
When Covid erupted, Michael’s jobs in both travel and his swimwear business evaporated overnight as the world hunkered down. This sudden disruption in his life made him realize that his extensive toolkit had uniquely prepared him for this adversity. He seized this opportunity amid the crisis by taking on freelance work as companies rushed to establish an online presence.
When Google offered their UX foundations course, he thought that taking the course would help him refine and add to his toolkit. In the end, it made him an even better designer. And that is why he continues to take courses in accessibility and strategy.
Michael has genuinely found his professional purpose in UX design, evidenced by the impactful digital experiences he’s created. Moreover, he eagerly welcomes opportunities to guide and mentor other designers, empowering them to make their mark on this rewarding field.
Certificates
Web Accessibility Testing: Screen Readers
Deque University (Web Accessibility)
Some Key Skills:
- Identify Accessibility Issues
- Using Testing Tools
- Screen Reader Usage
iOS Accessibility Features
Deque University (Web Accessibility)
Some Key Skills:
- Understand Voiceover on iOS
- Physical and Motor Features
- Testing iOS Accessibility Features
Form Labels, Instructions, and Validation
Deque University (Web Accessibility)
Some Key Skills:
- Visibility and Proximity of Labels
- Instructions and Required Fields
- Dynamic Forms and Custom Widgets
Designing an Accessible User Experience
Deque University (Web Accessibility)
Some Key Skills:
- Creating Inclusive Designs
- Designing for Cognitive Disabilities
- Embracing Diversity
UX Management: Strategy and Tactics
Interaction Design Foundation
Some Key Skills:
- Hiring and Empowering a UX Team
- Understanding ROI
- Educating Senior Management
UI Design Patterns for Successful Software
Interaction Design Foundation
Some Key Skills:
- Organize Content
- Ensure Minimal User Effort
- Choosing UI Design Patterns
Create High-Fidelity Designs and Prototypes in Figma
Some Key Skills:
- Mockups & High-Fidelity Prototypes
- Organize & Enhance Designs
- Design Critique Sessions
Build Wireframes and Low-Fidelity Prototypes
Some Key Skills:
- Understand Design Fidelity
- Apply Principles of Info. Architecture (IA)
- Create Wireframes and Prototypes