About Me
January 2007
Flight Attendant (Business Class)
I travelled the world for 16 years. Looking back, I feel so lucky to have had that experience. I gained a deeper understanding of people and their cultures—insights that could never be learned from a psychology textbook. These lessons came from empathy, lived experiences, and immersing myself in the cultures and places people call home.
November 2015
Founder @ CALIBER Swimwear
Over time, I felt a growing desire to channel my creativity. Having been deeply involved with swim teams, lifeguarding, and swim instruction throughout my youth, I decided to launch an eCommerce swimwear brand.
This is where my journey in UX and web design began. I built and constantly iterated on my company’s WordPress website. This increased conversions and overall customer satisfaction each rebuild.
I also handled all digital and social media marketing, SEO, photography, videography, editing, graphic design, fabric pattern making, and so much more.
August 2021
Lead Product Designer: Crave @ Bell Media
As the lead product designer at Crave, I’ve learned the art of negotiation, presenting key strategic possibilities to senior leadership / C-suite executives, and how to work collaboratively with cross-functional stakeholders to reach common goals.
One of the most rewarding aspects of my role was mentoring and growing designers. I’ve loved seeing their skills develop and their confidence grow.
Through this experience, I’ve learned so much about my own leadership style; how to inspire, guide, and support my team effectively. It’s been incredibly fulfilling to help others reach their potential while also evolving as a leader myself.
June 2025
Sr. Product Designer: AI Products @ Applied
Transitioning into the AI space gave me the perfect canvas to merge human motivation with foundational UX principles for the next generation of software.
As the UX Lead for Eva AI, I’ve transformed complex accounting and dense personal and commercial insurance workflows into intuitive, generative/agentic AI tools that drive agency efficiency. From establishing a new unified visual design language to fine-tuning each product and feature through targeted beta programs, my goal has been to ensure that no matter how fast technology evolves, the human experience remains at its core.
