About Michael

Like many others in our industry, my journey into digital product design came about in an unconventional way. After my studies in psychology, I travelled the world for nearly 14 years as a flight attendant. Looking back, I feel so lucky to have had the experience. I gained a deep understanding of people and their cultures. These insights could never have been learned through a psychology textbook, but only acquired through empathy and by immersing myself in the places they call home.

In time I found myself craving a creative outlet, so I started a swimwear brand where I learned rather quickly that if you build it, they will not come. That lit a fire in me. For 6 years, I built my eCommerce business from the ground up. I learned everything from web design, customer experience, user experience, digital marketing, SEO, customer relations, photography, videography, editing, graphic design, pattern making, and much-MUCH-more. But the things that solidified my path to success in eCommerce were the passion, consistency, and unwavering dedication needed to be an entrepreneur.