Realtor | Anythony Lance

Creating an online presence for one of Toronto’s up-and-coming real estate representatives.

My Role

UX Designer
Project Lead
CMS Developer

Duration

3 Months

The Team

1x UI Designer
1x Copywriter

Tools Used

Figma               
WordPress        
Elementor
Canon Rebel T6
Photoshop
DaVinci Resolve

My Key Contributions

Brand Implementation
Brand Research
Competitive Research
Concept Ideation
Interaction Design
Project Management
Prototyping
User Research

 

My Role

UX Designer
Project Lead
CMS Developer

Duration

3 Months

The Team

1x UI Designer
1x Copywriter

Tools Used

Figma               
WordPress        
Elementor
Canon Rebel T6
Photoshop
DaVinci Resolve

My Key Contributions

Brand Implementation
Brand Research
Competitive Research
Concept Ideation
Interaction Design
Project Management
Prototyping
User Research

Learning About the Project Goals

Company Research

During the discovery phase, I wanted to see how Anthony approached his business. Was he facing any roadblocks or having difficulties? Were there any issues I could address with his website? What were his future plans and how best could I align his new website to his business goals.
 
We agreed that his website experience should maximize user inquiries. To achieve that, we needed:
1.  live MLS listings.
2. client onboarding to beef up his email list for client recovery. 
3. email & social sharing with his contact information clearly visible.
4. a mortgage calculator on each property listing.
5. a number of ways that his clients could contact him.

Our Challenge

How might we attract new clients for Anthony? ​

Empathize

Learning About the Users

Interviews & Empathy Maps

I needed to know what characteristics people looked for when selecting a realtor. I also wanted to discover any pain points that they may have had in the past. When creating my interview questionnaire, I took a client-centred approach. And, within a week or so, I interviewed several people from a variety of backgrounds, ethnicities, socio-economic classes and genders.
I recorded each interview and later transcribed each conversation. While interviewing, I took note of each interviewee’s pain points and realtor characteristics. I compared my notes to the transcripts and came up with three broad groups of clients. They were first-time home buyers, home upgraders, and real estate investors.

From those transcripts, I was able to create a clear empathy map of each interview; compete with the key points of what they said, did, thought, and felt.

Understanding the User

Personas

By grouping the empathy maps into general groups of users I was able to produce different personas that best described Anthony’s potential users.

Define

Putting a Finger on it

Defining the Problem/Hypothesis Statement

Set the Bar

Goal Statement

Ideate

Putting Pen to Paper

Storyboards

Learning About the Competition

Competitive Audit

Looking at Anthony’s competition was the next step. I wanted to see what some of his direct and indirect competitors were doing with their websites.

After taking a deep dive I came away with some great information that I could use for Anthony’s website.

After taking a deep dive, I came away with some great information about the good and bad that Anthony’s competitors are doing with their total branding.

Prototyping

Applying What was Learned

Sketches

Turning Rags into Riches

Wireframing

Testing

Validating the Work

Prototype Testing

Get in touch!