Michael Moniz

Experience Design Lead

(416) 358-4820

Downloadable PDF

Professional Summary

Experienced UX Design Lead with a proven track record of delivering impactful product designs by conducting comprehensive user research, delineating actionable insights, and executing rigorous testing methodologies. Skilled in team management, stakeholder communication, and accessibility compliance, with a demonstrated ability to generate revenue growth, reduce churn losses, and increase user engagement.

Professional Experience

UX Design Lead (Crave)

Bell Media

Toronto, Ontario

Aug 2021 - Present

Crave is the largest and most recognized Canadian streaming service.

  • Fundamentally changed the way in which product managers established product requirements by providing actionable business strategies based on comprehensive research and insights.
  • Informed business decisions through user interviews, comprehensive competitive analyses, and by validating product designs with rigorous user testing methodologies.
  • Redesigned the subscription cancellation flow, which reduced churn losses of $1.85M (avg) year-over-year.
  • Identified and documented strategic possibilities that lead to 7 high-value priorities in the 2022 to 2024 roadmaps.
  • Aligned the CTV, CP24, BNN Bloomberg, TSN, RDS, and Noovo UX teams to a more streamlined research and insights approach, enabling product managers to clearly prioritize and refine their roadmaps.
  • Defended design decisions and intentions to major stakeholders and provided clarification to engineers wherever needed during the development cycle and QA testing period.
  • Generated accessibility requirements documentation for Crave, CTV and Noovo engineers; highlighting infractions of the WCAG 2.1 guidelines and providing remedies to resolve the issues.
  • Played an integral role in designing a net new third-party customer account integration system and worked closely with our wholesale partner teams with its implementation, resulting in a more robust system for our partners and an overall improved experience for our users.
  • Elevated Crave’s accessibility compliance to WCAG 2.0 AA before the targeted deadline.

Founder | Creative Director

CALIBER Swimwear

Toronto, Ontario

Nov 2015 - Aug 2021

Launched and operated a men’s e-commerce swimwear brand.

  • Executed market and user research on an ongoing basis leading to continuous ideating and redesigning of the e-commerce website, generating annual sales of 170% – 190% year-over-year.

  • Decreased the e-commerce website bounce rate from 82% to 29% by creating and interpreting A/B tests, analyzing heatmaps and conducting usability tests.

  • Hired and led a dynamic and cohesive team of 3 by applying strong performance/goal management and recognition strategies.

  • Demonstrated high flexibility and adaptability in a fast-paced and ever-changing entrepreneurial environment.

  • Executed multi-channel social media marketing strategies on Google, Facebook, and Instagram, increasing brand awareness and revenue.

  • Forged impactful customer relationships by providing exceptional customer care.

  • Leveraged up-sale/cross-sale strategies, raising the average cart size by 37%.

UX Design Lead

Anthony Lance | Freelance

Toronto, Ontario

Jan 2021 - Mar 2021

Lead a cross-functional team, including a graphic designer and a UX copywriter, to create a responsive real estate agent website that generated new leads for the client.

  • Spearheaded a collaborative agile design process that drove impactful product designs.

  • Translated user needs by empathizing, analyzing and synthesizing user research.

  • Effectively presented deliverables such as copy, graphic designs, journey maps, wireframes, information architecture, user flows, mock-ups, and high-fidelity prototypes to the client at each milestone of the project.

  • Delivered a fully responsive website early and on budget.

Web Designer

Peter Tamlin | Freelance

Toronto, Ontario

Oct 2020 - Nov 2020

Responsible for redesigning a photography portfolio website.

  • Updated the user interface elements to increase the overall effectiveness of the user experience.

  • Collaborated, multitasked and prioritized competing priorities effectively.

  • Effectively presented design decisions to the stakeholder at the end of each completed iteration.

  • Redesigned the existing design into a modern visual layout that increased the stakeholder’s client leads.

  • Exceeded expectations by demonstrating excellent critical thinking, judgment, organizational and time management skills.

UX/UI Designer / Web Designer

LUX Mask | Freelance

Toronto, Ontario

Apr 2020

Assisted with creating and launching from fabric sourcing to marketing.

  • Streamlined business requirements, customer needs, and technology constraints to produce effective user-centric design solutions.

  • Presented complex concepts clearly, and persuaded the rationale behind each user-centred design decision to the stakeholder.

  • Built a responsive website that exceeded expectations while deadlines and budget constraints.

  • Integrated search engine optimization (SEO), which increased the website’s organic reach.

Tools & Skills


  • Adobe XD
  • Davinci Resolve
  • Elementor
  • Facebook Ads
  • Figma
  • Google Ads
  • Google Analytics
  • Hotjar
  • Lightroom
  • Photoshop
  • Premier Rush
  • WooCommerce
  • WordPress


  • Designing Accessibility
  • Design Research
  • Design Strategy
  • Mobile Design
  • Prototyping
  • Scenario Design
  • Service Design
  • Storyboarding
  • System Design
  • User Interface Design
  • Video Editing
  • Web Design


  • Business Strategy
  • Elementor
  • Marketing
  • Photography
  • Photo Editing
  • Search Engine Optimization (SEO)
  • Videography
  • Video Editing